If you want to expand your brand and your business in today’s very competitive marketplace, it is important that you harness the power of social media. Without a social media presence, you might as well not be online.

So what are some good strategies and reasons for using social media at all?

A well-managed social media campaign has very few limitations on getting your message out. These different mediums — Facebook, Twitter, Instagram, etc. — are diverse in each of their capabilities.

Why Use Social Media?

There are some very interesting statistics about the capabilities and power of social media and its ability to draw customers / clients to your company. Take a look at some numbers:

• Approximately 97% of those between the ages of 16 to 64 indicated they have visited or used a social media platform during the past month.
• 91% of retail brands/companies use two or more social media platforms

How to Harness the Power:

• Choose the Right Platform for Your Company

You might be a bit overwhelmed by the number of social media outlets available. You don’t want to try juggling too many because your will be spread too thin and your message can become diluted or garbled. Choose those sites where YOUR customers are most likely to be.

• Use a Management Tool

Using tools to manage your social media profiles will help you schedule, publish and analyze results. Tools such as HootSuite and Buffer can help!

Other Great Ways to “Socialize”

There are so many great social media possibilities that can help promote your presence. For instance, host a Facebook party. Every so often, maybe once a month, invite your fans and followers to network and share links to their sites via yours. Hosting a webinar or interactive session complete with giveaways is also very effective.

Use Those Images!

Visitors gravitate toward images and visuals, so never underestimate the power of images. People retain information that is paired with images far more than plain information. It has been shown that Internet users spend more time on sites with images than simple, plain text.

Incorporate Your Social Media Strategy

Social media should be incorporated as an important part of your marketing plan so you can experience growth in followers, leads, and website traffic.

If all of this seems a bit daunting, or you want to spend your time with other business aspects, Amari Consulting can help you manage and maintain your online social media presence as part of your overall marketing. Through our tools, experience and knowledge, we can provide you with an overall web presence that will keep your business message in front of the highest possible number of visitors!