Have you ever seen a website that has too many design elements and blocks of text crammed onto the page? You probably noticed that it made you feel anxious and overwhelmed and that instead of focusing on one element of the page, your eyes became confused and you lost interest altogether.
These days, most people do a pretty big chunk of their web surfing on their mobile phones and tablets - sometimes more so than on their laptops if they are often on the move.
Your satisfied customers are a valuable marketing resource. People trust the recommendations of their peers much more than they trust marketing materials. Testimonials are a powerful way to establish trust and encourage visitors to sign up or buy your product.
When it comes to big businesses competing against little businesses, the internet is helping to level the playing field. Very few businesses these days operate without a website and your online presence is what many people will use to make an initial judgement about you.
Many of the main important web design features are often talked about like having a powerful landing page, a well organised navigational structure, a strong call to action. But one that is often overlooked is flow.
It's not enough just to throw together a logo, you are crafting an identity that will have a huge impact on how people see you.
It might sound crazy, but these days it's true–especially when it comes to business. Web presence is oh-so-important in our modern world and a huge percentage of your customers will see your website or social media presence before they see any other aspect of your business.
